Assessor Resource

SITXMPR402
Create a promotional display or stand

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to all industry sectors. People working with some level of independence create displays at promotional events or within their own workplaces. This includes sales and marketing personnel, managers, and owner-operators of small businesses. Displays may be used to promote any product, service, or event; a group of products being cooperatively marketed; or even a whole city, region or tourism precinct.

This unit does not cover the skills of a specialist display designer or visual merchandiser.

This unit describes the performance outcomes, skills and knowledge required to create a display or stand for the promotion of a product or service. It requires the ability to identify the objectives of the promotion, determine who the audience will be, select all display components and assemble the display or stand.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

create a display or dress a promotional stand to meet specific objectives using accepted display techniques and working within typical workplace time constraints

apply the elements and principles of design

create display or stand in a well organised and safe manner.

Context of and specific resources for assessment

Assessment must ensure use of:

a display space or promotional stand

display and promotional materials used in the relevant industry sector.

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to create a promotional display or stand. The following examples are appropriate for this unit:

evaluation of the creativity and visual appeal of a display created by the individual

use of case studies to assess application of different display techniques to typical industry promotional situations

written or oral questioning to assess knowledge of different visual merchandising techniques, safety considerations

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SITXCOM302 Make presentations

SITXMPR404 Coordinate marketing activities.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

critical thinking skills to evaluate options for creative display

literacy skills to:

interpret information about the needs of the target audience and operational aspects of the display or stand

numeracy skills to work with concepts about size, space and layout

planning and organising skills to coordinate practical and creative aspects of display creation

visual literacy skills to work with the elements and principles of design.

Required knowledge

industry contexts in which displays are used, including:

trade and consumer shows

shopping centre promotions

information centre displays

window displays

promotional functions

materials and equipment used for display in different locations and settings, such as stages, exhibition booths, permanent displays and window displays

elements and principles of design as they apply to the creation of displays

visual merchandising techniques using commonly available materials, including techniques for maximising the effectiveness of collateral in displays, including brochures and posters

work health and safety practices for transporting, carrying and assembling the display or stand

safety issues associated with the construction and operation of promotional displays and stands in different venues.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Information to assist in display or stand preparation may include:

budget allocation

floor plans

nature of display area, including booth and stage

need for utilities, such as electricity and water

need for waste management

work health and safety requirements

security

setup times and duration

type of surface on which display is to be created.

Display supplies may include:

adhesives and velcro

audiovisual systems, including videos and sound systems

balloons and other decorations

collateral materials, such as brochures, posters, banners and organisational colours and logo

computers

floral arrangements and potted plants

furniture

mobiles

pins

scissors

string.

Elements and principles of designmay include:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

proportion

proximity

repetition

rhythm

shape

simplicity/complexity

space (positive and negative)

subordination

texture

unity.

Display techniques may include the use of:

cultural artefacts

fabric

flags

freestanding display options

local produce

printed materials

product samples

signs

3-D materials.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify display or stand objectives in consultation with appropriate colleagues. 
Obtain operational information to assist in display or stand preparation to allow time for adequate planning. 
Plan display or stand to meet target audience needs. 
Select and organise adequate display supplies and transportation arrangements according to display plan. 
Identify the need for and seek assistance from display specialists where appropriate. 
Create or dress the display or stand, making creative use of available materials and supplies. 
Consider the elements and principles of design in creating the display. 
Use display techniques that maximise visual appeal of display and reflect the nature of product or service being sold. 
Use display equipment correctly and safely. 
Check display or stand to ensure safety of colleagues and customers. 

Forms

Assessment Cover Sheet

SITXMPR402 - Create a promotional display or stand
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SITXMPR402 - Create a promotional display or stand

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: